SAMSUNG And ROHDE & SCHWARZ Win TV Technology’s Star Award For A-VSB Mobile DTV Technology At NAB 2007

SAMSUNG And ROHDE & SCHWARZ Win TV Technology’s Star Award For A-VSB Mobile DTV Technology At NAB 2007

Samsung Electronics and Rohde & Schwarz announced that their co-developed Advanced-VSB (A-VSB) Mobile DTV system has won TV Technology magazine’s STAR Award (Superior Technology Award Recipient) at the 2007 National Association of Broadcasters (NAB) convention. A-VSB is a proposed open standard, ready to roll out in time for the February 2009 transition to all-digital TV broadcasting, that broadcasters can implement at low cost, providing an all-new distribution channel to reach consumers with live TV on the go via portable media devices, whether traveling by car, bus, train, or walking down the street. Together, Samsung Electronics and Rohde & Schwarz have developed A-VSB as a dramatic enhancement to the Advanced Television Systems Committee (ATSC) digital TV transmission standard.

“For Samsung, NAB was a resounding success because we achieved our goals of demonstrating a Single Frequency Network and mobile reception using bandwidth-efficient ½ rate Turbo and 10 byte SRS,” said John Godfrey, Vice President, Government & Public Affairs, Samsung Information Systems America, Inc. “Winning the STAR Award is icing on the cake and we’re proud to accept this prestigious honor.

“For Rohde & Schwarz , NAB 2007 was a great success,” said Mike Simon, Manager Advanced Technology, Broadcast Division, Rohde & Schwarz. “Being recognized for proposed contributions to the ATSC Standard is an honor. We look forward to the future and completion of this work that will bring new extensibility to the ATSC Standard and opportunities for broadcasters.”

Broadcasters’ requirements are clear, and Samsung and Rohde & Schwarz are confident A-VSB is the only system to meet the broadcasters’ requirements. A-VSB was created in response to broadcasters’ need for a single independently evaluated, open, not proprietary standard, so the national market isn’t fragmented and consumers aren’t confused. Also, broadcasters need a solution quickly, in time to launch new commercial services before the Feb. 2009 transition to all-digital TV broadcasting (the analog shut-off) changes the landscape for TV broadcasting, and A-VSB can meet that need.

Read the complete Press Release