June 8, 2009 – AdExcel is set to revolutionize the Internet advertising industry by introducing several innovative new features that will make Ads sociable with its proprietary Social Performance Advertising technology. With AdExcel, contextual and display advertisements are now enabled with comments and rating system, social recommendation, social media to provide useful insights (e.g. related [...]

“App-vertisments” Engage Consumers, Creating “Social Brand Advocates”
Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales.
“Over half [...]

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance
ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who [...]

Innovative Start up Launches First-of-Its-Kind Discovery and Management Service for Video Programming, Enabling Users to View, Share, Discuss and Never Miss
CRAMLINGTON, UK – 3 Sept. 2008 – Vizimo Ltd., an innovative service that enables the discovery, viewing and management of media programming that is most relevant to individual interests, tastes and needs, today announced its [...]

Venture firm joins forces with existing investor Sequoia Capital
London, April 7, 2008 – Venture capital firm Arts Alliance announced today that it has completed an investment in Kenshoo Ltd (http://www.kenshoo.com), a leading provider of search engine marketing automated technologies. The deal is Arts Alliance’s first investment in the fast growing Search Engine Marketing [...]

Collaboration Will Allow Employers Advertising with The Times to Reach College Students and Recent Graduates Via Extensive Online Job Network
AfterCollege, Inc. (www.aftercollege.com), one of the nation’s largest online career networks for college students and recent graduates, announced today a strategic alliance with The New York Times Company (www.nytco.com) that will bring more entry-level and [...]

Local Advertiser Takes Advantage of New Feature to Better His Business
Local businesses can interact with their customers and further promote their services online through Superpages.com’s® new application “Post a Business Reply.” The new “Post a Business Reply” link is located next to each review and replies will appear under the corresponding review.
“The success [...]

Company Offers Low-Cost Creative-to-Placement and Advertising Reporting Solutions
Publishers of Internet-based gaming sites and online virtual worlds have a fertile environment for video advertising revenue with the widespread availability of broadband. But while spending for video ads is budgeted at $775 million in 2008, many advertising buyers remain at the sidelines due to high production [...]

Internet advertisers will soon pay less and more effectively target their audiences, while web site publishers and bloggers will at last have a way to truly monetize their content.
That is the message that reporters and bloggers heard during a one-hour live conversation last week with Kent Ertugrul, Chairman and CEO of Phorm, Inc., (AIM: [...]

DMA Western affiliates adopt Marketing Operating System as official digital asset management software
The online automation of marketing functions moves a step closer to reality with the introduction of MuseWorx™, the industry’s first fully integrated marketing operating system. Launched by New York-based technology solutions company MRG-International, MuseWorx™ (www.museworx.com) will provide all stakeholders in the advertising [...]