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Direct Access: Business Wire India

Advertising industry comes together with Global Broadcasters and Pay-TV Operators to Discuss the Evolution of TV Advertising

The Future TV Advertising Forum (www.futuretvads.com) will showcase leading global brands, advertising agencies, pay-TV operators and broadcasters to debate the future of television advertising.
The conference, taking place on the 11th December at 76 Portland Place, London, will feature brands such as Unilever, Coca-Cola, Ford and The Co-Operative Group, discussing topics such as “Advertising in [...]

Etisalat DB Telecom partners with McCann Worldgroup and Karishma Initiative

Mumbai, October 7, 2009: Etisalat DB Telecom today announced the appointment of McCann Worldgroup’s MRM Worldwide as the advertising & communications partner and Karishma Initiative (part of the Lintas Group) as the media planning & buying agency. Both communications partners were selected after a national multi-agency pitch that involved a number of India’s leading advertising [...]

Digital Signage Expo Conference Seminars to Feature Advertising Agency Professionals

Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, will host speakers from WPP’s The Store, StarCom World Wide, Publicis’ Zenith Optimedia, Razorfish, Hyperspace and Neo Advertising, among others at its Conference Program scheduled for February 23-25, 2010, in Las Vegas.
In one of the [...]

LeadFlash.com Earns Inc. 500 “Fastest Growing Private Company” Ranking

LeadFlash, an internet marketing company specializing in payday loan and subprime lead generation, has recently been recognized as one of the “Fastest Growing Private Companies,” according to the annual “Inc. 500” list.
LeadFlash posted revenues of $50 million in 2008, a tremendous 763% increase from 2005. This tremendous rate of growth has earned LeadFlash the title [...]

Branchr Advertising Network Introduces New Features and Metrics

The Branchr Advertising Network today announced the immediate availability of its new services and metrics available in the network. The Branchr Advertising Network now allows advertisers access to the usual statistics, such as Impressions, Clicks, Click Through Rate and eCPM, all in real time. Branchr offers complete referral information, where the most clicks are coming [...]

Vdopia Launches Powerful Talk2Me Ad Format to Increase Brand Engagement

Vdopia, the leading online and mobile video monetization player, announced the roll out of Talk2me Ad platform/unit, an innovative ad format from its VDO LAB (the research lab focussed on Online Video Advertising and innovation). This is part of Vdopia’s strategy to keep on adding innovations to its offerings on regular intervals. According to Ernst [...]

Digital Signage coming of age

· IBC2009 Digital Signage Business Briefings line-up to share best practice on key market opportunities
(London – 24 June 2009) According to some estimates, the digital signage market is set to grow beyond $2.5 billion (£1.47 billion) in 2009, creating a new advertising and sales channel for content producers, technology [...]

WPP Agencies to Explore Connection between Search and Brand Building

WPP agencies to conduct research with assistance of Microsoft Advertising
WPP today announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
“Today, marketers are spending billions on search engine marketing, primarily as a direct [...]

BuzzCity Members Help Connect New Communities

User driven grassroots translation helps BuzzCity’s network reach new audiences
London, June 19, 2009 – BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today announced the availability of a community translation service across its mobile social network, myGamma. The new feature enables myGamma users to help expand the network’s reach to include smaller [...]

AdExcel: The Marketplace for Social Ads With Related Tweets on Ads, Personal Ad Network, Publishers Social Network and More!

June 8, 2009 – AdExcel is set to revolutionize the Internet advertising industry by introducing several innovative new features that will make Ads sociable with its proprietary Social Performance Advertising technology. With AdExcel, contextual and display advertisements are now enabled with comments and rating system, social recommendation, social media to provide useful insights (e.g. related [...]

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