Speaking at the American Marketing Association’s Symposium for the Marketing of Higher Education, Liz Brohan, President and Co-CEO of Chicago marketing firm Colman Brohan Davis, today urged colleges to evolve their student acquisition and retention strategies or be left behind in an increasingly competitive landscape. Her comments were made as the poor economy is forcing [...]
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On September 9, 2008, President of Respond2 San Francisco, Chris Peterson, will be speaking in “Conversational Marketing: Interrupt Less and Interact More,” a web conference focusing on the importance of utilizing web 2.0 technologies in marketing. The web seminar, or “webinar,” will also be hosted by the American Marketing Association and will also feature Eric [...]
Pannell Kerr Forster of Texas, P.C. (PKF Texas) has won three American Marketing Association (AMA) Crystal awards for the launch of the career section of their website, www.pkftexas.com/careers.
The career section was honored in the Marketing Campaign – Recruitment, Direct Marketing – 2D Single Item, and Public Relations Campaign – Single Market categories.
“The career [...]
An active speaker in the healthcare marketing community, MedTouch CEO Paul Griffiths will educate healthcare marketers about the importance of using new media to reach consumers.
MedTouch, a leading provider of interactive, web-based solutions for healthcare organizations, announced that CEO Paul Griffiths will sit on an expert panel discussing the importance of using social media [...]
Opinion Research Corporation (ORC), (an infoUSA company, (NASDAQ: IUSA), has teamed with the American Marketing Association (AMA) to host a webcast on multi-channel strategy geared towards marketing professionals, taking place on April 22nd at 1 P.M. EDT. The webcast will be presented by Jill Glathar, Ph.D., Vice President and Director of ORC’s Market Planning and [...]
DFW AMA Kicks Off Spring Executive Luncheon Series
The D/FW American Marketing Association (DFW AMA) will kick off the season with a new Executive Luncheon Series.
“Brand Transformation the NEW Kodak Way”
Speaker: Jeffrey Hayzlett
Chief Business Development Officer and Vice President, Eastman Kodak
Where: Brookhaven Country Club, 3333 Golfing Green Drive, Farmers Branch, TX [...]
