“App-vertisments” Engage Consumers, Creating “Social Brand Advocates”
Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales.
“Over half [...]
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Direct Access: Business Wire India
Creative Work From Hill Holliday and Donated Media Space Enables Message to Reach At-Risk Teens, Families and Broaden Donor Base
On November 1, Boys & Girls Clubs of Boston (BGCB) will launch a major print, outdoor and online advertising campaign, unprecedented in its 115-year history. The pro bono campaign, themed “In These Hands,” aims to [...]
New Features to ZyIMAGE Offer Increased Value and Overall Performance to Support Legal, Discovery, Compliance and Law Enforcement Organizations
ZyLAB, an innovative developer of Information Access Solutions, today announced the release of ZyIMAGE 5.0 Service Pack 7, which adds new features and enhancements to the company’s flagship solution, the ZyIMAGE Information Access Platform (IAP). These [...]
ZyLAB, an innovative developer of Information Access Solutions, today announced that it is included in four separate July 2008 Gartner reports that focus on compliance, e-Discovery and content management solutions. The four reports are: “Hype Cycle for Content Management” (July 8, 2008), “Using the Electronic Discovery Reference Model to Process, Review and Analyze Digital Evidence” [...]
Company Sets Industry Benchmark in Ability to Connect Advertisers with Men Online
Break Media, the Internet’s premier entertainment community for men, solidified its leadership as the top provider of premium content to men aged 18-34 with a series of achievements during the first half of this year, including record high revenue growth and building out [...]
Insight Distribution Software, a leader in software for the beverage and food distribution industries, introduced InsightXcelerate™ RouteCenter and InsightXcelerate Playbook, the next releases of its flagship, Insight Distribution Software information system.
The InsightXcelerate product suite, using contemporary architecture for flexible and easy integration, optimizes key business and operational requirements of beverage and food distributors. As [...]
