Results of new Parthenon Group ”Project Interact II” study show that 57 % of TV viewers would use Backchannelmedia’s technology
U.S. TV viewers are eager to jump into the next generation of interactive digital TV, according to a recent survey by Backchannelmedia. The “Project Interact II” survey, conducted by The Parthenon Group, a Boston-based strategic [...]

Horizon Media, the largest independent media services agency in America and the fastest growing in the industry, is partnering with Backchannelmedia, an innovative technology that unites the engaging experience of watching high-definition TV with instantaneous access to the information only the Internet can provide. MGM Grand at Foxwoods will be the first Horizon Media client [...]