Lynchpin Analytics, one of the UK’s leading analytics companies, has been appointed partner by leading European flight search engine, Skyscanner to track the revenue it creates for airlines.
Currently targeting international airlines, Skyscanner needs a simple way to demonstrate to new airline partners the qualified traffic, bookings and revenue it can generate.
Lynchpin has developed a custom [...]

The Social Networking World Forum event – www.socialnetworking-forum.com – located at Olympia Conference Centre, London on the 9th and 10th March 2009, has just announced its preliminary speaker line up.
The event has already attracted a range of social networks, global brands and communication companies to speak including: MySpace, Bebo, Linkedin, P&G, Plaxo, British Airways, Netlog, [...]

The analytics sector is at a critical point in its development. Millions have been invested in analytics software but that software is failing to deliver the insight for business strategy it promised.
This has created a massive disconnect between the analytics sector and what business needs. Research last month by Lynchpin and E-consultancy[1] shows as [...]