– Actor Priyanka Chopra plays a key role as the campaign ambassador
– Campaign to drive citizens to adopt simple, effective causes for a greener tomorrow
– 24-hour non-stop television programming, the only one of its kind in the country, for the environment
After a hugely successful first year which raised over Rs. 2 crores to light up [...]

Coca-Cola’s famous curvy contour bottle is now available in 2-liter packages in stores throughout Florida. Coca-Cola Enterprises (NYSE:CCE) recently introduced the innovative bottle to the Florida market, which is one of several Southeastern markets to roll out the convenient two-liter version of the iconic package. After successful pilots in Birmingham, AL and Chattanooga, TN, the [...]

Spectacular New 49-foot Icon Will Debut July 16th At Coca-Cola Sky Field
There’s a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it’s sure to be a hit with Braves fans. The sparkling new 49-foot-tall Coca-Cola Contour bottle will be unveiled at Turner Field, home of the Atlanta Braves, on July 16th. [...]

Driver Wins Third Race of Season, Raises Awareness for “Family Night In” Promotion
Joey Logano and GameStop (NYSE: GME) capped off a big weekend with a victory in the Dollar General 300 presented by Coca-Cola at the Chicagoland Speedway Friday night. The victory is the third of the season for Logano and the fourth of [...]

Coca-Cola continues its long-standing support of the Essence Music Festival Presented by Coca-Cola, the summer’s largest African-American music and empowerment event in the country. This year, Coca-Cola will bring Mike Bivins, Janelle Monae, Premier, DJ Biz Markie and DJ Nice to the Festival to refresh more than 200,000 attendees throughout the weekend.
This year’s theme, [...]

Imposter Coca-Cola Brand Managers Continue Attempts To Thwart Coke Zero In TV Spots Debuting During Coke Zero 400 Broadcast
As Coke Zero celebrates its fourth birthday, the infamous Coca-Cola “brand managers” are back, unleashing their latest attempt to sabotage Coke Zero and the NASCAR drivers who promote the brand’s REAL Coke taste and zero calories. [...]

Video Vender Transforms Simple Transactions into Brand Interactions
7 Awards Garnered at Prestigious Industry Event
A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes Lions International Advertising Festival. The festival, widely considered as the world’s [...]

Idris Elba, Eva Pigford and Terri Vaughn Take Music Fans Behind The Scenes and On the Red Carpet During the “BET Awards ‘09”
What does a hip-hop-loving dog have in common with a rock-and-roll-loving, bald-headed body builder? On the surface not much, but take a closer look and there are more commonalities than you might [...]

Two Plant Openings Mark New Wave of Investment in China
The Coca-Cola Company and its bottling partner, COFCO Coca-Cola Beverages Ltd., continued their expansion in China with the opening of two new bottling facilities this week in less developed central and western China. The new facilities are testimonies to Coca-Cola’s long-term commitment to China as [...]

Inwindow Outdoor, the leader in storefront-based outdoor advertising, recently launched a national campaign for Intel Corporation on behalf of global media agency OMD and creative agency Venables Bell & Partners.
As part of Intel’s “You on Tomorrow” initiative, viewers of the street-level displays are invited to text their vision of future, which is then broadcast [...]