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Direct Access: Business Wire India

Social media monitoring and analytics comes of age with Alterian’s acquisition of market leader Techrigy

Marketers now able to harness the power of the consumer’s voice within social media as an integral part of their online and offline marketing strategy
LONDON – 15 July, 2009 – Businesses now have a uniquely powerful marketing platform available to them thanks to today’s announcement that Alterian (LSE: ALN) a leading international integrated marketing platform [...]

New Social Media Academy to Boost Business Manager Education

Business leaders and social media experts are teaming up to form a new Social Media Academy to boost knowledge and expertise in this fast growing field. The first Spring 2009 Leadership class starts January 23rd. Close to 1,000 people participated in the initial intro webinars. The Academy is designed to help business managers and consultants [...]

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