On Microlending Web Sites Such as Prosper.Com, Borrowers and Lenders Watch and Learn from Each Other
Observational learning can help users devise successful strategies, according to MIT Sloan marketing expert
If you want to borrow money on Prosper.com or one of the other increasingly popular micro-lending Web sites, do what you can to have a good first day after listing, MIT Sloan School Assistant Professor Juanjuan Zhang advises.
That’s because lenders [...]


