Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel’s “Deadliest Catch” television series. The advertising campaign, which spans MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE, is designed to drum up excitement for the premiere of the fifth season of the channel’s [...]

FremantleMedia, one of the largest creators and producers of entertainment brands in the world, announces the acquisition of a 75% stake in Original Productions LLC, the U.S.-based creator of hit television shows such as Ice Road Truckers, Deadliest Catch, Monster Garage and Ax Men. The deal will allow Original Productions to expand its growing slate [...]