Global operations to start in phases
New Delhi, Monday, 22nd June, 2009: Nivio, an online computing utility and the awardees for the World Economic Forum’ (WEF) technology pioneer award 2009, today announced the appointment of Mr. Matthew Colebourne as their Chief Operating Officer (COO). In his current global role, Matthew will be responsible for expanding [...]

FreeWheel’s MRM Platform Delivering Video Advertising into Joost’s iPhone Application
FreeWheel (www.freewheel.tv), whose Monetization Rights Management platform enables content owners and distributors to maximize, optimize and sell their advertising inventory, and Joost (www.joost.com), the global web video service, today announced that FreeWheel’s Monetization Rights Management (MRM) technology is helping to manage and deliver the video [...]

Mojiva, whose powerful advertising platform makes it simple for marketers to reach customers via the growing mobile Web, today announced two additions to its executive team: Tim Cronin, Vice President of Business Development, and Julie Preis, Vice President of Product Marketing.
Cronin comes to Mojiva with more than 15 years of executive management experience with [...]

Online IAB Standard Flash Ads and New “Tailgate” Games Can Be Instantly Extended to iPhone Audiences
Today Greystripe announced that they will now be offering advertisers the ability to target the iPhone audience for the first time through rich media ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads. The largest ad-supported applications [...]

Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards
Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today.
This accreditation certifies that Forbes.com has [...]

the Rubicon Project, an advertising technology company focused on Ad Network Optimization, offers a massive opportunity for international ad networks looking to capitalize on the growing global audience visiting U.S. websites.
As discussed in the Rubicon Project’s “Ad Network Landscape, Trends and Outlook” market report, international distribution is a challenge for any business, especially websites [...]

Enters Public Beta with New Product Releases from Award-Winning Ad Network Optimization Pioneer
the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry unveils an industry first: a free ad server for website publishers, specifically designed to manage multiple ad networks. Also released today is a new enhanced [...]

Independent Verification Program Ensures Safety & Accuracy for Ad Networks Placing Ads on Websites
Los Angeles, CA April 8, 2008 — the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry, has established the Certified Ad Space program. The program was created to satisfy ad network and advertiser needs [...]

Theorem India Pvt. Ltd., a Bangalore based wholly owned subsidiary of Theorem Inc, (www.theoreminc.net) was incubated in 2002 with 4 employees and has pioneered cutting edge services to digital marketers. Theorem experienced a 50% annual growth in 2007 and has ambitious plans for 2008 and beyond.
“DoubleClick is pleased to congratulate Theorem on its 6th year [...]

Men spend more, use the Internet more and find Valentine’s Day gift purchasing more challenging than their female counterparts
DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today released data illustrating behavioral differences of male and female Valentine’s Day shoppers.
The data revealed 41 percent of all respondents plan to purchase a gift [...]