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Xtract launches industry’s first social intelligence solution as a service

Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will offer its flagship social intelligence product, Social Links, as a service, while the software licensing model still remains fully supported. Called Social Links On-Demand, it enables mobile operators to cash [...]

Xtract adds new members to the management to lead sales, product management and services teams

Helsinki, Finland and London, England — 5 May 2009 – Xtract has announced that it recruited three new members to its management team. These new members form a critical part of Xtract’s drive towards global market leadership in social intelligence solutions and services.
Gerry Gross – Vice President, Global Sales
Gerry Gross brings 20 years of executive [...]

Flirtomatic adds Social Intelligence solution from Xtract for superior customer insight

Helsinki, Finland and London, England — 25 February 2009 – Xtract, providers of social intelligence solutions, has announced Flirtomatic is using its flagship product, Social Links, for improved customer insight for its online and mobile services. Flirtomatic is a web and mobile social network and flirting service for ages 18 and over. Social Links is [...]

New book ‘Social Media Marketing’ starts a conversation about social media monetisation, unveiled at Mobile World Congress

17 February 2009 – MWC in Barcelona – During the Mobile World Congress conference, authors of the new book “Social Media Marketing” will be on hand to discuss a whole new conversation their book starts about monetising web and mobile arenas for a 2.0 world.
The book was co-authored by Ajit Jaokar of Futuretext, Jouko Ahvenainen [...]

Xtract Social Links 3.0 sharpens operator marketing with social intelligence

Social Links 3.0 new graphical interface enables operators to view and understand their subscribers’ social interactions, demographics and behaviour
Mobile World Congress, Barcelona, Spain — 16 February 2009 – Xtract announced today the newest version of its flagship social intelligence solution, Social Links 3.0. Social Links 3.0 comes with a new comprehensive graphical interface for operators [...]

Business IT Online Expands Services to Help Small Businesses Survive Economic Crisis

As business failures soared 18.2 per cent in 2008, web-based services specialist urges SMEs to ‘get back to basics’ to help firms beat the Credit Crunch
11 February 2009 – London UK – Business IT Online (www.businessitonline.com), the specialist supplier of Web-based services for small businesses, has expanded its offering to include discounted office supplies [...]

Xtract unveils strategy for privacy in mobile marketing

Response to reports in the US that questioned the privacy implications of mobile marketing
19 January 2009 – Helsinki, Finland and London, UK – Xtract, providers of social marketing intelligence solutions that enable internet and mobile operator marketing to become more personal, relevant and targeted, has today released details of its 3D profiling engine which ensures [...]

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