“App-vertisments” Engage Consumers, Creating “Social Brand Advocates”
Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales.
“Over half [...]
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Direct Access: Business Wire India
Buddy Media Application Enables Facebook Users to View, Test and Judge Print and Television Ads of the Past and Present
Today Buddy Media, in conjunction with Atmosphere BBDO Senior Art Director Jason Culbertson, officially unveiled the new Ad Battle Facebook application, which allows people to view two different print and television ads submitted by fellow [...]
Boomi, the market and technology leader for on-demand integration, today announced that the company has added over 100 new customers since the introduction of the industry’s first fully on-demand integration service, adding to its existing client base of over 300 customers in 11 countries around the world. Additionally, 28 of the leading Software-as-a-Service (SaaS), cloud [...]
New Data Also Reveals Importance of Enhanced Product Content for Increases In Point of Sale ROI
WebCollage, a leading content exchange for manufacturers and their business partners, today launched WebCollage Power Product Pages to help deliver better product information at the point of sale, which is proven to increase online sales. With WebCollage’s new Power [...]
Investment to Accelerate Growing Leadership Position and Innovation in Brand Advertising
Brand.net, the first online advertising network focused exclusively on brand advertising, today announced completion of its Series B round of funding. The $10 million financing was led by Norwest Venture Partners (NVP) with reinvestment from InterWest Partners. The company will use the investment [...]
Long-Anticipated SCM Release Zeroes in on Productivity for Individual and Enterprise Users
The CollabNet-sponsored Subversion open source community today announced the general availability of Subversion® 1.5, the world’s leading Software Configuration Management (SCM) tool for managing software development and maintenance across distributed teams. Highly anticipated by both individual and enterprise users, Subversion 1.5 includes key [...]
