Pioneering digital marketing agency Ambergreen is launching an innovative new application at the hugely popular Twitter event, the Edinburgh Twestival.
The technology, developed specially for EdTwestival Local by Ambergreen, will broadcast real-time tweets and twitpics during the event.
Running on large screens at the venue the application allows people to not only see all incoming tweets associated [...]

FreeAgent Central passes on the benefits to its customers
FreeAgent Central is celebrating the start of the new tax year with a helping hand to members old and new.
Every year people vow never to repeat difficult tax return experiences but end up not making the substantial changes that could help them fully grasp their finances.
Online [...]

HMV SIGNS UP LYNCHPIN
Analytics company, Lynchpin, has secured a prestigious contract with HMV to enable the retailer to track how online shoppers buy its products. The project is part of HMV’s ongoing strategy to understand how customers engage with the brand’s online retail presence.
Working closely with HMV’s marketing and web content teams, the one-year contract [...]

Pioneering research published today in London reveals the analytics sector, originally hyped to provide complete transparency, measurability and accountability for online business is failing to deliver.
In a joint study of over 700 UK businesses by E-consultancy and Lynchpin, results have shown that over 80% of businesses do not tie online analytics to business strategy. [...]

Ambergreen, one of the UK’s top search marketing companies, won the top prize for ‘online excellence’ at this year’s Marketing Society’s Marketing Excellence Awards Scotland 2008 held in Edinburgh on 9 May.
The award was made for Ambergreen’s work with MyTravel to transform one of the largest names in travel from an underperforming online brand into [...]