Former Google Executive to Build AOL’s Future and Help Determine Optimal Structure for AOL
Tim Armstrong, Google Senior Vice President, has been named Chairman and CEO of AOL, LLC, Time Warner Inc. (NYSE:TWX) Chairman and CEO Jeff Bewkes announced today. Current AOL Chairman and CEO Randy Falco and President and COO Ron Grant plan to [...]

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back”
WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]

Every Single One Of Us kicks off ambitious and far-reaching primary research project with ÆNEAS Strategy and MSearchGroove to stimulate mobile advertising industry
London, UK – February 11, 2009 – Every Single One Of Us, a global effort aggregating knowledge, and authorising best practice and methodologies that ensure optimal mobile advertising user experience, today announced the [...]

Best in Show Awarded to TEQUILA| and Nissan for “Rogue Launch”– Adobe, BMW among Marketers Receiving Multiple Honors
September 23, 2008 10:00 PM Eastern Daylight Time
MIXX Conference and Expo
The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are [...]

Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards
Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today.
This accreditation certifies that Forbes.com has [...]

A Road Map for Reaching the Online Consumer in the Digital Ecosystem
The Interactive Advertising Bureau (IAB) today announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report [...]

Vibrant Media, the world leader of in–text and contextual video advertising announced today that Doug Stevenson, CEO, will participate on a panel at the Jefferies 4th Annual Internet Conference on February 27. The panel, “Monetizing User Generated vs. Proprietary Content,” is scheduled for 3:20pm EST at the Mandarin Oriental Hotel in New York.
Vibrant in-text [...]