Going Green Consumer I
During his inaugural address, President Obama spoke plainly about the nation’s energy crisis and our reliance on foreign oil: “. . . each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.” While promises of a vast national economic recovery and stimulus plan revolving [...]

Back to School II
For kids and teens, back-to-school season every fall means the chance to reinvent themselves with a fresh new wardrobe, the hottest backpack, and colorful school supplies. For marketers, this crucial retail season means the launch of new advertising campaigns.
Given the ever-evolving face of media, where do kids and teens go to [...]

Environment & Earth Day
Everyone is going green. In the business world, rather than a band-aid for flagging corporate reputations, green business practices have become a legitimate wake-up call. More and more companies are attempting to enhance their corporate social responsibility ranking by providing sustainability reports, and developing ways to reduce their energy and paper [...]