Despite their poor cricket performance, the Kolkata Knight Riders have emerged as the strongest IPL brand. UK’s Intangible Business, a world leading brand valuation company, in collaboration with MTI Consulting, a fast growing international strategy consultancy, have just released the IPL Brand Value Scoreboard 2009 – a pioneering valuation aimed at measuring the strengths of [...]

Shah Rukh Khan, the brand ambassador for Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter, will now be seen travelling in Hyundai vehicles for the whole of IPL season.
At a ceremony in Cape Town, Alan Ross, MD, Hyundai Motor, South Africa, handed over the car [...]