TV, Digital and Grassroots Campaign to Run During the Tour De France
Nike (NYSE:NKE) today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.
The campaign, “It’s About You,” includes a TV commercial and a collection [...]

Pelotonia, the ambitious new cycling tour founded by NetJets to benefit cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute, now has the world’s highest profile cyclist joining its inaugural tour that will take place from August 28-30, 2009.
Pelotonia is proud to announce that Lance [...]