Survey reveals business use of internet marketing tools
08.04.09 – Web analytics and marketing intelligence specialist WebTrends is today launching findings from a survey of internet marketers, which found that only 2% of businesses have used the micro-blogging sensation Twitter as a marketing tool.
The survey also found that traditional marketing tools such as e-Shots (46%) and [...]

Most operators’ existing subscriber data management platforms are ill-equipped to deliver and leverage customer insights
While customer insight influences mobile operators’ growth and investment strategy, existing subscriber data simply do not give them enough information for analyzing customer behavior, according to new research. The survey conducted by Loudhouse research, a UK-based independent research company, on behalf [...]