Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement
London, UK – November 4, 2009 – Lyris, Inc., today announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more [...]

Lyris Shares Online Marketing Best Practices to Help Marketers Better Engage Customers this Holiday Season
E Commerce Expo, UK – October 20, 2009 – Lyris, Inc., the online marketing expert, today announced that it is exhibiting at E Commerce Expo, the conference and exhibition for the online sales channel. At stand #332, Lyris experts will share [...]

Lyris Joins Online Marketing Experts to Share Insights on Emerging Online Marketing Tools for Success in an Evolving Digital World
ad:tech London, UK – September 21, 2009 – Lyris, Inc., the online marketing expert, today announced that it is exhibiting at ad:tech London, the interactive advertising and technology conference and exhibition. On stand #265, Lyris [...]

Branding Consultancy Selects Lyris HQ Agency Edition to Provide Email Marketing and Web Analytics to Clients
LONDON, UK – September 9, 2009 – Lyris, Inc., the integrated online marketing expert, today announced that Bluestone 360 has chosen Lyris HQ Agency Edition to manage its clients’ online marketing campaigns. The solution will enable Bluestone 360 to optimise [...]

Helps Email Marketers Move to a More Efficient Online Marketing Platform – Saving Time, Money, and the Marketing Environment
LONDON, UK – August 26, 2009 – Lyris, Inc., the online marketing expert, today announced “Cash for Email Clunkers,” a new global programme offering marketers in the U.K. a risk-free way to upgrade their outdated or [...]

Strategic Acquisition and Key New Hires Position the Company for Continued Growth and Customer Expansion in the European Market
Emeryville, Calif. and London, UK – May 13, 2009 – Lyris, Inc., the online marketing expert, today announced it has acquired long-time partner Facultas, a full-service email marketing agency based in the UK. With the acquisition, Lyris [...]

Commercial Arm of the British Museum Turns to Lyris HQ to Provide Cost-Effective, Comprehensive Email Marketing and Web Analytics Solution
INTERNET WORLD, LONDON, UK – April 29, 2009 – Lyris, Inc., the online marketing expert, today announced British Museum Company Limited chose Lyris HQ to manage its online marketing campaigns. The solution will enable the organisation [...]

Delivering to the inbox and winning the war against spam

Today’s launch of Lyris ListManager 10 sees online marketing specialist Lyris UK (www.lyris.co.uk) continue to play a key role in the industry’s drive to deliver timely, relevant and valuable email to the inbox and reduce unwanted messages. The new version of the company’s flagship email [...]