Max New York Life, one of India’s most admired life insurance companies, today announced the brand positioning for Max Vijay, its unique offering for the underserved masses. After extensive research, the company has finalized a brand positioning – ‘Aukaat Par Vijay’ – a proposition that all people from the underserved segment can relate to, irrespective [...]

Max New York Life, one of India’s leading life insurance companies, today announced the appointment of Superstar Amitabh Bachchan as the brand ambassador for Max Vijay, a brand specifically targeted at providing financial inclusion to the underprivileged masses. Max Vijay is a unique product that has been designed keeping in mind the savings and protection [...]

Presented 2008 CIO 100 Award
Bangalore, 18 September, 2008: IDG India’s CIO magazine has recognized Max New York Life as a recipient of 2008 CIO 100 Award. The annual award program recognizes organizations that exemplify the highest level of operational and strategic excellence in information technology (IT). This year’s award theme, “The Bold 100″, recognizes [...]