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EA SPORTS Partners with Blue Ribbon College Basketball Yearbook to Provide Team Scouting Reports In NCAA Basketball 09

University of North Carolina Tar Heels Top Rated Team In NCAA Basketball 09
Electronic Arts Inc., (NASDAQ:ERTS) today unveiled a partnership with Blue Ribbon™ College Basketball Yearbook to provide team ratings and team scouting reports for the EA SPORTS™ college basketball videogame NCAA® Basketball 09, scheduled for release December 2 for Xbox 360® video game [...]

AMD Infuses Corporate Brand with the Power of “Fusion”

— Global “The Future is Fusion” Campaign Focuses on Unique AMD Ability to Ignite Next-generation Solutions through Innovation Leadership, Customer Collaboration and Industry Impact —
AMD (NYSE:AMD) today launched a new corporate brand campaign under a new tagline, “The Future is Fusion.” The campaign is intended to focus on how the unique AMD combination of technologies, [...]

Mad Catz to Produce Rayman Raving Rabbids® Branded Console Videogame and PC Accessories

Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has secured a license from Ubisoft® to produce branded accessories based on the Rayman Raving Rabbids® series of games. The multi-year agreement gives Mad Catz North American rights to a range of accessories for the Xbox 360® videogame [...]

AMD Next-Generation OpenGL® ES 2.0 Graphics Technology Achieves Industry Conformance

Khronos™ Group Certifies AMD OpenGL ES 2.0 Technology, Designed for Mobile Phones, Handheld 3D Gaming and GPS Devices
AMD (NYSE: AMD) today announced that it has reached a new milestone in the mobile graphics industry as the first 3D graphics technology provider to achieve OpenGL® ES 2.0 conformance certification. AMD OpenGL ES 2.0 mobile graphics [...]

Game about broadband

The online gaming industry generates enormous revenues, estimated at $3.4 billion in 2006. The most significant contribution to this number comes from South and East Asia where the gaming industry is still experiencing explosive growth and the correlation between broadband lines and game hours clocked is clear.
This is against the background of launches like [...]

Viacom and Microsoft Announce Long-Term Digital Content and Advertising Partnership

Companies sign landmark multiyear deal to collaborate on content distribution, advertising, event promotions and gaming; Microsoft’s Atlas to become exclusive ad serving platform for Viacom U.S. Web sites.
Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content [...]

Global media markets: The Battlegrounds of 2008

Challenges and forecasts for the key media markets in the New Year
To download a pdf of this release please go to:
www.greenfieldscommunications.co.uk/releases/screendigest_battlegroundsof2008_171207.pdf
London 17th December 2007: Leading media analyst firm Screen Digest (www.screendigest.com), today releases its forecasts for the key media markets in 2008. Leading specialists in the games, mobile, cinema and video teams have put [...]

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