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Direct Access: Business Wire India

Niche Media’s Hamptons Magazine Hosted Mercedes-Benz Polo Challenge Closing Day, Bridgehampton

Russell Simmons, Bethenny Frankel and Others Celebrated Week Six of Bridgehampton Polo
Niche Media’s Hamptons Magazine teamed up with Bing™, the new decision engine from Microsoft, to toast the end of summer in style at the final match of the Mercedes-Benz Polo Challenge of 2009 on Saturday, August 22nd at Blue Star Jets Field in [...]

Hydra and BrandVerity Unite to Innovate Search Monitoring

Ad Network Enhances Compliance Capabilities
Hydra, the largest pure performance-based advertising network, today announced a new partnership with BrandVerity, a leading developer of compliance technologies. Through this relationship, Hydra will deploy BrandVerity’s recently launched search monitoring tool PoachMark across its network, providing industry-leading search compliance for Hydra’s advertisers.
PoachMark detects unauthorized bidding on branded and [...]

Microsoft, Yahoo! Change Search Landscape

Global Deal Creates Better Choice for Consumers and Advertisers
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ [...]

Web Content Filtering Company Bloxx Adds Bing to SafeSearch List

Leading the Charge in Protecting Bing Users’ from Nasty Search Engine Results
Bloxx, the enterprise Web filtering vendor, today announced that Microsoft’s new search engine, Bing, has been added to its SafeSearch list. Bloxx customers have the option to enforce the SafeSearch facility on search engines which automatically overrides users attempts to change search engine [...]

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