New end-to-end service will enable rapid generation of fresh revenue streams and media campaigns for operators and advertising sector
Barcelona, 16 February, 2009 – Jinny Software (Stand 2B06 Hall 2), a leading global supplier of messaging and media platforms to mobile network operators, today launches a fully-managed Mobile Marketing & Advertising Service at the Mobile World [...]

Every Single One Of Us kicks off ambitious and far-reaching primary research project with ÆNEAS Strategy and MSearchGroove to stimulate mobile advertising industry
London, UK – February 11, 2009 – Every Single One Of Us, a global effort aggregating knowledge, and authorising best practice and methodologies that ensure optimal mobile advertising user experience, today announced the [...]

Innovative Ad Network Delivers Monetization Solution for Android Developers
AdMob, the world’s largest mobile advertising marketplace, today announced that it has launched its first advertising unit for Android applications, enabling developers to monetize their applications on this new device platform. The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, [...]

Worldwide iPhone Requests Grew 52 Percent From October to November
AdMob, the world’s largest mobile advertising marketplace, today highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total [...]

EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of the mobile advertising ecosystem
London, UK – December 9th 2008 – An industry movement entitled EverySingleOneOfUs (www.everysingleoneofus.com) launches today as a grassroots resource, aggregating knowledge, and authorizing best practice and methodologies that [...]

mKhoj, India’s leading mobile Ad Network today announced its partnership with EnterpriseDB to enhance advertising performance and data warehousing capabilities. EnterpriseDB has been mKhoj’s database vendor of choice from the time when mKhoj started its operation, and has played a crucial role in providing mKhoj enterprise-class, high performance database solutions at a very low [...]

November 27th ’08: mKhoj a leading global mobile advertising company that is focused on APAC and SA, today announced its partnership with TexoMobile’s first mobile affiliation platform, MobPartner that enables independent WAPmasters to monetize their traffic. The partnership promises an exclusive deal for advertisers and publishers under the ‘money making program’.
mKhoj in its endeavor to [...]

mKhoj the leading global mobile advertising company focused on Asia Pacific and South Africa, today announced its partnership with Moozey, a free web based mobile marketing platform aimed at small and mid sized businesses. Moozey offers automated mobile website generation tools and ready to use services. These are combined with reporting and conversion tracking interfaces [...]

Largest Mobile Ad Network Leverages Its Long-Standing and Industry-Leading Unique User Identification Technology in New and Exciting Ways
Millennial Media, the industry’s largest and fastest-growing mobile advertising networks company, today announced the release of its enhanced brand-impact survey targeting capabilities. Along with providing more options for targeting, Millennial Media’s system enables third-party brand impact [...]

Ninety-six Percent of Consumers Remembered a Mobile Marketing Promotion’s Call-to-Action; More Than a Third Say they are More Likely to Buy a Brand’s Product/Service as a Result
Each day, the American consumer is exposed to thousands of advertisements, but how many of those do they actually recall? The 2008 Mobile Response Survey, sponsored by HipCricket, [...]