“App-vertisments” Engage Consumers, Creating “Social Brand Advocates”
Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales.
“Over half [...]

Buddy Media Application Enables Facebook Users to View, Test and Judge Print and Television Ads of the Past and Present
Today Buddy Media, in conjunction with Atmosphere BBDO Senior Art Director Jason Culbertson, officially unveiled the new Ad Battle Facebook application, which allows people to view two different print and television ads submitted by fellow [...]

Youth Sports Lifestyle Company Opens Branch Office in France; Continues to Expand European Presence
Heelys, Inc. (NASDAQ: HLYS), the youth sports lifestyle company, and its European company, Heeling Sports EMEA, announce an agreement with its distributor, Trotwood Import/Export to take over the distribution of Heelys in France, Monaco and Andorra. Heeling Sports France, a branch [...]