Younger adults more likely to say they are interesting and influential
Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising [...]
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Werde to Oversee all Editorial Operations and Strategy for the Iconic Music Industry Brand
Nielsen Business Media today announced that Bill Werde, Executive Editor of Billboard, has been promoted to Editorial Director for the brand, effective immediately. In his new role, Werde has full responsibility for leading the editorial strategy and vision for the Billboard [...]
Edith Roman Associates, (an infoGROUP company) (NASDAQ: IUSA), today announced that IT Business Edge has chosen ePostDirect to manage their email file and Edith Roman will manage the postal file.
IT Business Edge (www.itbusinessedge.com) delivers the information, analysis and content that business technology decision makers need to devise strategies, optimize resources and capitalize on IT [...]
Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets
24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, [...]
