Company Raises its Target from 8% to 25% over Same Time Period
JohnsonDiversey announced a commitment to triple its reduction of greenhouse gas (GHG) emissions under the World Wildlife Fund’s (WWF) Climate Savers program.
The company’s original industry leading pledge of an 8 percent reduction, made in 2008 when it joined the Climate Savers [...]

Grantwood Technology, LLC today announced the release of the tuneband for iPod nano, an armband product designed to comfortably secure the iPod nano in place during exercise, including Nike iPod compatibility. The tuneband is compatible with the 5th generation of the iPod nano and is available in six colors. Each tuneband consists of a comfortable [...]

International Media Convene For First Look at Nike’s Latest Innovation
NIKE, Inc. (NYSE:NKE) today introduced the Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Air Max LeBron VII is designed to [...]

StockTwits with SkyGrid Pairs Real-time Tweets Alongside Real-time News
SkyGrid, the award-winning real-time financial news platform, has partnered with StockTwits, the fastest-growing Twitter application for investors, to give StockTwits users real-time, tickerized financial content. Not only does SkyGrid give StockTwits users the ability to see all the news happening in real-time, it also allows users to [...]

Tribute Spot Features Sports Icons Serena Williams, Michael Jordan, Tiger Woods, John McEnroe and Pete Sampras
Nike (NYSE:NKE) today introduced a 30-second video celebrating tennis great Roger Federer’s record-breaking 15th Grand Slam title. The tribute, broadcast on various networks around the world and posted on www.niketennis.com, features sports icons Serena Williams, Michael Jordan, Tiger Woods, [...]

TV, Digital and Grassroots Campaign to Run During the Tour De France
Nike (NYSE:NKE) today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.
The campaign, “It’s About You,” includes a TV commercial and a collection [...]

Mobile Technology Allows Travelers to Experience London’s Local Hotspots
PMSI, Inc. is proud to present Air New Zealand’s iPhone app, London. Spot-On™, a free download that helps London-bound travelers to find hidden hot spots ranging from the best shopping destinations to local dining favorites. The app offers visitors an in-pocket extension of Air New Zealand’s [...]

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today that it has acquired full intellectual property rights to the MacGregor Golf brand throughout North and South America, Europe, Australia/New Zealand, and Africa. The MacGregor Golf brand will further solidify Golfsmith’s proprietary brand and product strategy, which is positioned in a complementary manner to the strong presence [...]

Nike Athletes Fitzgerald, Peterson, Polamalu, Clay, Stoudemire, Roy and Top Pro Trainers Help Young Athletes Train at Launch Event
Nike (NYSE:NKE), with Olympic gold medal decathlete Bryan Clay and All-Pro football players Adrian Peterson, Larry Fitzgerald and Troy Polamalu, and NBA All-Stars Brandon Roy and Amar’e Stoudemire today introduced the Nike Trainer 1, an innovative [...]

Three Phase Campaign Rewards Brand Evangelists
Brickfish, the social media marketing solution, and Microsoft have teamed up for a three-phase social media campaign around its Windows and Windows Live products. Located at http://www.brickfish.com/Windows, the “Windows Brand Ambassador” campaign will begin with a Call for Entries, in which entrants are asked to create photos, videos or blogs [...]