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Yahoo! Brazil Adopts New Brand Positioning Set to Launch During Lunar Eclipse

New Tagline Tells: “Do Not Underestimate the Purple”
Yahoo! Brazil is introducing a new and improved version of their homepage, www.yahoo.com.br; and with it, a brand campaign that will look to establish Yahoo! Brazil as an unpredictable, exciting, and unexpected type of company. To help transition the company into its next phase, Yahoo! Brazil tapped [...]

Nike Joins Bank of America Chicago Marathon as Official Footwear and Apparel Sponsor

Nike Running Delivers Motivational Tools to Help Prepare Marathon Participants
Nike (NYSE:NKE) today announced a new multi-year agreement with Bank of America to become the official footwear and apparel sponsor of the Bank of America Chicago Marathon®, beginning with the October 12, 2008 race, as well as the Bank of America Shamrock Shuffle®.
As an [...]

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