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Steve Nash Continues Commitment to Sustainability with Nike Zoom MVP Trash Talk

Nike Considered Design Packages Shoe in a More Sustainable Shoebox
The new Nike Zoom MVP Trash Talk combines Nike’s (NYSE:NKE) commitment to Considered Design, marrying performance product and sustainability, with Phoenix Sun’s Steve Nash’s passion for the environment.
The Nike Zoom MVP Trash Talk, which launches at retail on April 22, 2009, Earth Day, is [...]

NIKE, Inc. Announces Nike Brand Geographical Restructuring to Enhance Consumer Focus

Brand Reorganization Into Six Geographies to Build Better, More Responsive Organization
NIKE, Inc. (NYSE:NKE) announced its plan today to reorganize its Nike Brand into a new model consisting of six geographies with reduced management layers and an increased focus on core category business areas, driving greater efficiencies and stronger consumer connections.
The plan has six [...]

Nike and Lance Armstrong Unite to Launch “Stages,” a Global Art Exhibition to Raise Funds and Awareness in the Fight Against Cancer

Exhibit Featuring World Renowned Artists Announced at Montalbán Theatre in Los Angeles
Nike (NYSE:NKE) and Lance Armstrong have teamed up to launch a global art exhibition and sale that provides a new way to support the Lance Armstrong Foundation (LAF) and its LIVESTRONG™ Global Cancer Campaign.
The project was announced at an event in Los [...]

RunnerSpace.com Uses Ooyala Backlot for Video Sharing

RunnerSpace.com, a social networking custom web development firm for running events, athletes and companies, is using Ooyala Inc., the leading online video platform provider, to enhance its online video initiatives. RunnerSpace.com attracts a large community of runners from high school to masters, providing them with a forum to share ideas, tips, and techniques. Using Ooyala’s [...]

NIKE, Inc. Announces Corporate Restructuring and Cost Reductions to Enhance Consumer Focus and Drive Innovation More Quickly to Market

– Restructuring May Include Up to Four Percent in Workforce Reductions
NIKE, Inc. (NYSE:NKE) today announced the next stage of its category business model execution, which includes the restructuring of its business to further enhance its consumer focus and drive innovation more quickly to market. This realignment will drive greater efficiencies throughout the organization and [...]

World Economic Forum Gives Adolescent Girls a Voice on the Global Stage

Corporate, Foundation, Government and NGO Leaders to Discuss Girls’ Ability to End Intergenerational Cycles of Poverty
With an agenda focused almost exclusively on the global financial crisis, the World Economic Forum’s Annual Meeting program today will feature its first-ever plenary session focused on adolescent girls.
A safe, healthy, educated, economically empowered girl has the power [...]

Nike Zoom Kobe IV: Nike Unveils Its Lightest and Strongest Basketball Shoe Ever

NIKE, Inc. (NYSE:NKE) and 10-time NBA All-Star Kobe Bryant unveiled the Nike Zoom Kobe IV today, its lightest basketball shoe ever, with a new low cut design weighing in at a mere 11.6 ounces.
The game of basketball is evolving to a quicker pace, and as basketball’s agent of change Kobe is leading the charge [...]

‘I’m A PC’ Campaign Goes Viral with Brickfish®

New Online Program Continues Celebration of Individuality and Creativity from Microsoft Campaign
Brickfish, the social media advertising network, and Microsoft have teamed up to add additional social media elements to its ‘I’m A PC’ campaign. Located at http://www.brickfish.com/microsoft, this program is an extension of the Microsoft Windows “Life Without Walls” campaign and invites people to [...]

Nike Launches New Army and Navy Football “Enforcer” Uniforms

Next Evolution of Lightweight Football Uniforms to Make Its Debut on Field During Classic Football Matchup
Nike (NYSE:NKE) will debut its new “Enforcer” football uniforms this weekend as one of college football’s most storied rivalries enters into its 109th meeting. The new uniforms, which will be seen for the first time during the Army vs. [...]

Nike to Unveil Nike Considered Design, Products that Redefine Performance and Sustainability

Nike (NYSE:NKE) will hold a media event on Tuesday, October 28th to unveil Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport. The event will feature Nike executives and top designers, as well as a unique showcase featuring innovative product for Spring 2009 and beyond.
WHAT: [...]

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