Survey reveals business use of internet marketing tools
08.04.09 – Web analytics and marketing intelligence specialist WebTrends is today launching findings from a survey of internet marketers, which found that only 2% of businesses have used the micro-blogging sensation Twitter as a marketing tool.
The survey also found that traditional marketing tools such as e-Shots (46%) and [...]
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Direct Access: Business Wire India
Mobile expansion is crucial for Google to maximise its power base in online advertising
London 28th November 2008: According to research just published in Screen Digests report (www.screendigest.com), Why Google has to expand into mobile, and why it will succeed, Google’s move into mobile will deliver major growth over the next five years. Screen Digest believes [...]
Akamai to Offer Enhanced Solutions for Enabling More Precise and Efficient Online Advertising Decisions
Akamai Technologies and acerno announced today that the two companies have signed a definitive agreement for Akamai to acquire acerno in a merger transaction. The transaction, which is subject to customary closing conditions, including the approval of acerno’s stockholders, is anticipated to [...]
Advertisers Invited to Join Conversation on Industry Changes
Yahoo! (Nasdaq:YHOO) announced today the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising.
Yahoo! has created many partnerships over the past [...]
Former Advertising.Com Executive to Lead the Continued European Expansion of the Largest Independent Online Advertising Network
Specific Media, the leading independent online advertising network, today announced the appointment of Colin Petrie-Norris as Managing Director, International. The appointment forms part of an aggressive growth strategy for Specific Media in Europe, where the company is looking to [...]
Former Advertising.Com Executive to Lead the Continued European Expansion of the Largest Independent Online Advertising Network
Specific Media, the leading independent online advertising network, today announced the appointment of Colin Petrie-Norris as Managing Director, International. The appointment forms part of an aggressive growth strategy for Specific Media in Europe, where the company is looking to [...]
MediaPost, the leading advertising and media Internet portal, has partnered with an innovative online advertising solutions provider, Adblade, to develop a customized Facebook widget.
In search of a new method of content distribution, MediaPost was looking to reach a new audience and Adblade offered the perfect solution – a custom built Facebook application, also known [...]
Undertone Networks, a premium online advertising network, announced today it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies that are committed to addressing important privacy and consumer protection issues in emerging media.
As a member of the NAI, Undertone will follow applicable NAI principles, including giving consumers the [...]
JumpTap and RAM Provide Advertisers with New Insight into Mobile Campaign Effectiveness
NEW YORK — June 11, 2008 — Today at the New York Mobile Marketing Forum, JumpTap – the leading mobile search and advertising solutions provider – announced results from a new study commissioned from Research and Analysis of Media (RAM), on the effectiveness of [...]
Free service enables real time competitive analysis of online advertising
NEW YORK, NY – April 28, 2008 – Today, online users around the world will begin testing the alpha version of (!)Yureekah, the first known search engine for use by individuals seeking online advertising information, effectively organizing and making it universally accessible for free. Now, finding [...]
