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Majority of Small & Midsize Businesses Fail to Track Search Advertising Effectiveness Due to Complexity, Reports Clickable

Clickable Introduces Simple Web Software To Attribute Success And Drive Profit Across Google, Yahoo, Microsoft Pay-Per-Click Advertising Networks
The first step to profitability in search advertising is to define and measure campaign success – whether a transaction, signup, lead or page view – and then attribute a dollar value. However, over 50% of small and midsize [...]

LookSmart Delivers Enhanced Search Network Quality

Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers
LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, [...]

MIVA Renews Private Label Pay-Per-Click Agreement with Eniro

Two year, $1.4mm agreement to cover the Nordic region
MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005.
Under the terms [...]

Prominent Search Authorities Tee’d Up for Full-Day Search Training at Search Engine Strategies (SES) San Jose 2008

Pay Per Click, Universal Search, and Analytics Among Highlights
Search Engine Strategies San Jose 2008
Search marketers frustrated by the dearth of real hands-on education in navigating the ever-changing world of search and social media should look no further than the Search Engine Strategies (SES) San Jose Training Day, August 22, 2008. This day of intensive training [...]

Outsourcing PPC – what you should consider

Wednesday 30th, July – In a period of economic uncertainty where every penny in the marketing budget counts, one thing is sure – your business is never likely to be in more urgent need of effective marketing. Due to the fact that online marketing is vastly more measurable and accountable than offline, this is a [...]

Publish2, Inc. Raises $2.75 Million in Series A Financing from Velocity Interactive Group

News Aggregation Platform in Private Beta
Jonathan Miller and Ross Levinsohn Join Publish2’s Board of Directors
Publish2, Inc. today announced it has raised $2.75 million in their Series A financing from Velocity Interactive Group, a leading global digital media and communications investment firm. Co-founded by Scott Karp and Robert Young, Publish2 is an online news [...]

Brick Marketing Proudly Announces Launch of New Pay Per Click Related Blog Pay Per Click Journal

Brick Marketing, an experienced and prominent full-service Internet marketing company, is excited to announce the launch of a Pay Per Click Journal. This blog, which is written and maintained by the experts at Brick Marketing, is an interesting source of information for people and businesses interested in learning more about pay per click and the [...]

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