Performics (http://www.performics.com), a leading performance marketing agency, today announced that Black Friday online retail sales driven by search engine marketing programs increased over Black Friday 2007 and outpaced Cyber Monday for the first time on record.
“The economic climate is pushing more bargain shoppers to market this season. Advertisers responded by refocusing scarce resources, making [...]

Men spend more, use the Internet more and find Valentine’s Day gift purchasing more challenging than their female counterparts
DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today released data illustrating behavioral differences of male and female Valentine’s Day shoppers.
The data revealed 41 percent of all respondents plan to purchase a gift [...]