Ad coverage sheds light on future performance of top search engines
On the heels of earnings announcements from Google (Goog) and Microsoft (MSFT), AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, reaffirmed the importance of ad coverage as a critical success metric for leading search engines and serious search engine [...]

Performics (http://www.performics.com), a leading performance marketing agency, today announced that Black Friday online retail sales driven by search engine marketing programs increased over Black Friday 2007 and outpaced Cyber Monday for the first time on record.
“The economic climate is pushing more bargain shoppers to market this season. Advertisers responded by refocusing scarce resources, making [...]

Yahoo! holding steady while Google shows signs of a mixed quarter
AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for [...]

Stokes argues three percent of search advertisers dominate Google AdWords
Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.
“Mastering Search Advertising conveys a [...]