Force India Formula One team created history at the recent Belgian GP with its spectacular podium finish. The win has made a billion Indian’s proud, with our team now being amongst the best at the pinnacle of motorsports, Formula One. Reebok has introduced the Force India Formula One Team merchandize online at www.shop4reebok.com and in [...]

Reebok, the world’s leading sports brand brings for all the cricket enthusiasts its new range of cricket footwear – “Reverse Swing and Reverse Sweep”. The collection was launched by ace cricketer and Reebok brand ambassador Yuvraj Singh and the President and CEO of Reebok International Mr. Uli Becker in New Delhi. The collection carries a [...]

Bipasha Basu tries out JUKARI Fit to Fly – “the best workout experience ever”
Reebok, the leading sportswear brand, revolutionized women’s fitness with the creation of ‘Step Reebok’ in 1989. Following the successful initiative, Reebok introduces the latest fitness regime for women with an innovative gym workout – JUKARI Fit to Fly. The workout is the [...]

Aims for a larger share of the ad films pie
Sets up a dedicated team of creative artists for effective execution
New Delhi, June 8, 2009- Visual Computing Labs (VCL), a division of Tata Elxsi Ltd and a leader in the animation and visual communications industry today announced that its plans to aggressively pursue the television commercials [...]

Ortiz, Fielder, K-Rod and others to help raise awareness – and money – for breast cancer on Mother’s Day
Select, Game-Worn Pink Cleats to be Auctioned Off to Benefit Avon Foundation for Women
Reebok today announced a Mother’s Day initiative to help raise awareness and money for breast cancer research. During Major League Baseball games [...]

Crocs Inc. (NASDAQ: CROX) today announced that its board of directors has appointed John Duerden to serve as the company’s president and chief executive officer effective March 16, 2009. He succeeds Ron Snyder, who is retiring and resigning as president and CEO but will continue as a member of the company’s board of directors. Mr. [...]

The Gloves Worn for the Winning Touchdown up for Auction on Reebok.com
Reebok and Super Bowl XLIII MVP Santonio Holmes today jointly announced a charitable auction through Reebok.com. The auction features the Reebok NFL Pro Lite Fade gloves that Holmes wore to catch the game-winning touchdown in Super Bowl XLIII, which Holmes has autographed. All [...]

Today Reebok announced that for the first time, Reebok’s Super Bowl Championship locker room Tees worn by the winning team following Super Bowl XLIII in Tampa Bay, FL will be made using eco-friendly, 100% organic cotton fabric.
“Reebok recognizes the importance of environmentally responsible business practices,” said John McMahon, Director of Marketing for Reebok Sports [...]

Walks the Ramp in India for the First Time Ever
Reebok India, world’s leading sports brand launched its Fall Winter’08 collection at F-Bar, Ashoka Hotel. The much awaited fashion presentation by the top models of the fashion industry along with International Tennis star, Nicole Vaidisova and India’s leading tennis player Sunitha Rao gave Delhi a sporty, [...]

The first Test between India and Australia saw a remarkable act. Haddin, the Australian wicketkeeper, clutched at a dropping ball, which seemed to have taken the edge of Sehwag’s bat. The bowler went up in a vociferous appeal, the slips raised their hands and their voice, and the umpire was quizzed “ Howzzat???”
In a wonderful [...]