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Direct Access: Business Wire India

Top Kit Sets Bachelors Back Five Grand

Kitting out a bachelor pad with top-rated ‘boys-toys’ costs almost £5,000, according to research.
Huge plasma televisions, top of the range laptops, games consoles, high-end stereos with surround speakers and other gadgets put the bill up to £4,678.97.
The cost emerged in a study by online review site www.reevoo.com which named the 15 must-have items for any [...]

Survey Identifies Britain’s Most Useless Gadgets

Useless gadgets have been given the thumbs down in a new survey, which found electric nail files to be the most pointless product of all time.
The file, which supposedly gives ‘technician’ results to give a perfect shape and smooth finish, topped the poll of the top 20 most useless household gadgets.
In at second place were [...]

Customer Reviews Spotlight Dangerous Products

Every year, we buy thousands of products from manufacturers we trust but consumer review site, www.reevoo.com, has discovered that a host of appliances, as well as not functioning as they were intended, also demonstrate worryingly dangerous side effects.
By sifting through thousands of product reviews, Reevoo found that a number of everyday appliances were causing havoc [...]

Apple Tops Brand Survey But Consumers Say Sony’s A Peach

Apple Tops Brand Survey But Consumers Say Sony’s A Peach
Apple scored top marks in the 2008 Brandjunkie survey last week but shoppers’ reviews from the online consumer review site www.reevoo.com tell a different story. Apple’s popular iPod range didn’t make the top three in a poll of 293 MP3 players, as rated by genuine purchasers [...]

Reevoo launch first consumer ad campaign: “Don’t buy a turkey this Christmas”

Core Facts:
* Reevoo, the UK’s leading online publisher of impartial reviews, has developed its first advertising campaign aimed at consumers. The campaign follows the launch of Reevoo’s consumer website this summer.
* The campaign, which uses the line “Don’t buy a turkey this Christmas,” [...]

Shoppers Warned To Watch Out For Bogus Online Customer Reviews As A Record E-Christmas Approaches

Shoppers Warned To Watch Out For Bogus Online Customer Reviews As A Record E-Christmas Approaches
- Britons expected to spend £42 billion online this Christmas
- New study finds that customer opinions and reviews have five times more impact than advertising on customer buying decisions [...]

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