TV, Digital and Grassroots Campaign to Run During the Tour De France
Nike (NYSE:NKE) today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.
The campaign, “It’s About You,” includes a TV commercial and a collection [...]

In celebration of the enduring spirit of competition while overcoming adversity, Nike (NYSE:NKE) is debuting two inspirational commercials featuring world class track star Sanya Richards and the USA Softball Team.
For members of the USA Softball Team, the Beijing Olympic Games take on deeper meaning as softball enters into its final year of Olympic competition. [...]