WPP agencies to conduct research with assistance of Microsoft Advertising
WPP today announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
“Today, marketers are spending billions on search engine marketing, primarily as a direct [...]

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back”
WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]