RockYou Creates Customized Pieces of Flair Application for the “Dawn Saves Wildlife” Campaign
September 16, 2009 – Redwood City, Calif. – RockYou , the leading innovator, creator and distributor of content on the social web, announces it has teamed up with Procter & Gamble’s Dawn brand to drive user engagement for the “Dawn Saves Wildlife” campaign [...]

Integration Launches Innovative Marketing Accountability Metrics and Software Offering
Integration (www.integration-imc.com), developers of the industry-leading marketing communications performance assessment tool the Market ContactAudit® System (MCA®), today announced the release of its new software platform, MCAplatform, in support of its new suite of global marketing accountability metrics, MCA KBIs (Key Business Indicators). The new software, together [...]