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Strategy Analytics: Mobile Email & Mobile Instant Messaging Will Drive Mobile Messaging Growth

Total Mobile Messaging Opportunity Expands to $130 Billion by 2013
Strategy Analytics today released “Global Mobile Messaging Forecasts Update 2001 – 2013,” indicating that global consumer spending on mobile messaging services, such as SMS, MMS, mobile email and mobile instant messaging will rise at a 6.4% compound annual growth rate (CAGR) between 2008 and 2013 [...]

Strategy Analytics: Mobile Advertising Coming to US Consumers

Concerns Raised Over Hidden Charges
The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery.
Strategy Analytics found that the majority of mobile users would accept some [...]

Intelligence of mobile navigation technology drives better user experience than current generation PND technology says Telmap CEO

- Telmap launches MOND2, the next generation in mobile navigation technology -
London, 5 February 2009: Telmap, the world leader in mobile location solutions, today announces the next generation in MOND (Mobile Optimized Navigation Data), a patented technology from Telmap that provides users with the most advanced experience in mobile navigation. MOND2, the next generation of [...]

Strategy Analytics at CES: Video Choice Beats Widgets in Internet TV Survey

TV browsers and applications such as widgets are hot themes at this year’s CES, but according to recent Strategy Analytics research consumers see video on demand services as the most valuable features of internet TV. The research, carried out for Oregan Networks by Strategy Analytics’ Digital Home Obervatory, also found that downloading widgets and customizing [...]

Strategy Analytics: Enterprise Mobility Matters Short-Listed by Network World

Strategy Analytics Blog Selected as One Of “9 Web sites IT pros should master in 2009”
Network World has selected Enterprise Mobility Matters, the blog maintained by Strategy Analytics analyst Philippe Winthrop, as one of “9 Web sites IT executives need to study during the next 12 months.”
“We are very excited and honored that [...]

Strategy Analytics Launches Digital Home Observatory at CES 2009

User Experience Expertise Identifies Transformation in Digital Home User Behaviors
2009 International CES
To coincide with this week’s international Consumer Electronics Show in Las Vegas, Nevada, Strategy Analytics is delighted to announce the launch of its new user experience research capability, Digital Home Observatory (DHO). DHO will investigate the transformation of digital home device and service usage [...]

Strategy Analytics: Airtel and Vodafone Offer Best Mobile Portals in India

Quick Access to News Important for Indian Users
The Strategy Analytics Wireless Media Lab has released the report, “Indian Mobile Portals: Airtel and Vodafone Set the Standard,” which evaluates the usability of leading mobile portals in the UK and provides key lessons for a superior portal experience to operators and other portal providers.
Participants in [...]

Strategy Analytics: Consumers Want Quality Cameras on Mobile Phones

Camera and Media Storage Essential Mobile Phone Accessories
The Strategy Analytics Wireless Device Lab service research, “The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device,” shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be [...]

STRATEGY ANALYTICS: Samsung Grabs First Position in US Cellphone Shipments in Q3 2008

According to the latest research from Strategy Analytics, mobile phone shipments in the United States defied the economic gloom and grew 6 percent annually, to reach 47 million units during the third quarter of 2008. Samsung outperformed, making it the market leader in the US for the first time.
Neil Mawston, Director at Strategy Analytics, [...]

Strategy Analytics: 12 Lessons for Mobile Advertising Success

Consumers Want Relevance, Convenience, Security and Incentives
The latest report from the Strategy Analytics Wireless Media Laboratory, “12 Rules for Consumer Acceptance of Mobile Advertising,” evaluates ten alternate models for mobile advertising with our panel of mobile consumers. Almost two-thirds of respondents would accept some form of mobile advertising as long as the system is [...]

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