THE WORLD ISN’T FLAT! It seems the marketing world can’t get enough depth as American Paper Optics rattles off another 16,000,000 3D glasses for five Time, Inc. publications all on newsstands this week. This mega-order, manufactured by the Bartlett, Tennessee based company, came on the heels of the 130,000,000 piece order American Paper Optics produced [...]
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Fantell has released a new NCAA basketball tournament application for fans of NCAA March Madness® following a successful college football iPhone score prediction application launched last November.
“March Madness is second only to the Super Bowl in fan interest and wagering,” said Michael Munson, founder and president of Fantell (www.fantell.com). “Our initial college football application [...]
CallFire.com Enables Dave The Shoe Guy to Send Personalized Updates Related to Sales, Promotions & the Latest Shoe Styles, Increasing Sales by 20%
It’s 6PM on a windy night in Chicago. A group of twenty-something hipsters congregate outside Starbucks. Simultaneously, their phones ring. The caller-ID unanimously reads “Dave The Shoe Guy.” A blanket of silence [...]
The Gloves Worn for the Winning Touchdown up for Auction on Reebok.com
Reebok and Super Bowl XLIII MVP Santonio Holmes today jointly announced a charitable auction through Reebok.com. The auction features the Reebok NFL Pro Lite Fade gloves that Holmes wore to catch the game-winning touchdown in Super Bowl XLIII, which Holmes has autographed. All [...]
Heroes “Football” and Budweiser “Horse Love” Rank Second and Third
AOL announced today Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly after Super [...]
USA TODAY Front Page Mobile Wallpaper Commemorates Historic News & Events
Skycore LLC, a leading mobile service provider, has today announced the selection of their Cellyspace.com mobile messaging platform by USA TODAY, the nation’s top selling newspaper, published by Gannett Co., Inc., to power their premium, commemorative mobile wallpapers of historic USA TODAY front pages [...]
Fate of Iconic Jack in the Box Founder, Jack, Hangs in the Balance
Jack in the Box®, one of the nation’s largest hamburger chains, kicked off a multi-week marketing campaign during the Super Bowl with a cliffhanger ad that left the fate of famed Jack in the Box founder, Jack, up in the air.
While [...]
Super Bowl Ad Fans Can Follow Coverage Live at SuperBowlTalkies.com
On Sunday, Feb. 1, a North Carolina branding and communications agency will host its second annual “Talkies” awards to honor this year’s best Super Bowl ads.
Talk, Inc., a Wilmington, N.C.-based company, created the Talkies in 2008 to judge the creativity, innovation and effectiveness of [...]
Priceline.com (Nasdaq: PCLN), said today that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals.
Priceline.com will air one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless deal-maker [...]
Super Bowl XLIII is expected to drive the purchase of some 2.6 million high-definition television (HDTV) units, according to the Consumer Electronics Association (CEA)®. For the fourth year in a row, the Super Bowl retains the title of top driver for HDTV purchases.
This year is expected to be another record-breaking year for HDTV sales [...]
