Reliance, TATA, and BSNL Subscribers More Likely to Switch
The introduction of Mobile Number Portability is considered good news for consumers, but presents a looming threat for mobile operators since it presents consumers with the choice of retaining their current mobile phone numbers even if they change their operator. And according to a recently conducted Mobile [...]
Younger adults more likely to say they are interesting and influential
Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising [...]
Accessible through http://www.flipfont.mobi, Vodafone UK or 3 UK, FlipFont Enables Consumers to Personalize their Mobile Phone with Fonts
Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading global provider of text imaging solutions, today announced a free trial of its FlipFont™ mobile font download solution, now operational on any of 46 handset models, up from four [...]
ChaCha is Seventh Most Trafficked SMS Service, Hot on the Heels of Facebook and Twitter
In a head-to-head comparison between ChaCha and Google SMS, ChaCha achieved 70 percent of Google’s SMS search volume in the fourth quarter of 2008, according to data from the Q4 Mobile Messaging Report from The Nielsen Company. Of all SMS [...]
5th Finger, a creative mobile agency that has spearheaded more than 5,000 campaigns, today released its “Nine for ‘09” marketers’ mobility planning best practices for the coming year. Considering that more than 23 percent (58 million) of all U.S. mobile subscribers have been exposed to advertising on their phones in the past 30 days*, successful [...]
Convenience Store Research, Nielsen Product Enhancements to be Unveiled at NACS Show
NACS Show
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Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research by The Nielsen Company. A leader in convenience store solutions, Nielsen will [...]
Nielsen Digital Media Manager Will Allow Industry to Enforce Copyrights and Monetize Value of Online Video
The Nielsen Company and Digimarc Corporation today announced a new service — Nielsen Digital Media Manager — that will enable media companies, social networks, peer-to-peer services and user generated content sites to monitor and manage the distribution of media content [...]
New Delhi, October 18, 2007: The Nielsen Company, the world’s leading provider of consumer and media information services, and Tata Consultancy Services (TCS), a leading IT services, business solutions and outsourcing organization, announced today they are entering into an agreement for outsourcing a portion of Nielsen’s Information Technology (IT) and Operations functions worldwide.
Under the ten-year [...]
