“Believe” Campaign Includes Re-Creation of “Yes, Virginia, there is a Santa Claus” Editorial, In-Store “Believe” Stations, and Santa Letter Drive with Potential Million-Dollar Donation to Make-A-Wish Foundation
“Yes, Virginia, there is a Santa Claus” Television Ad Features Celebrity Designers Jessica Simpson, Martha Stewart, Carlos Santana, Donald Trump, Tommy Hilfiger, Kenneth Cole, Ana de la Reguera [...]
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Social Media Campaign Invites Women to Make Their Dreams Reality
Tommy Hilfiger Toiletries and Brickfish®, the social media advertising network, are pleased to announce the “What Do You Dream About?” campaign, located at http://www.brickfish.com/dreaming. Inspired by Hilfiger’s women’s fragrance, Dreaming, the campaign invites entrants to create a video, photo, or blog illustrating their unique and [...]
July 29th 2008 – London, UK – A growing number of retailers are turning to advertising images, rather than adwords, as they look for ways to increase the return on their pay-per-click marketing campaigns.
Visual search and browse company PIXSTA has revealed that 44 new fashion retailers have joined its AdImages™ network since its launch in [...]
Lingerie e-tailer revamps Web store to personalise customers’ experiences
ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform neutral optimization services, today announced that figleaves.com, the world’s largest online retailer of branded lingerie, sleepwear, swimwear, hosiery and underwear, is set to relaunch its online storefront using ATG’s entire e-commerce suite.
A [...]
Held at NYC’s Fashion Institute of Technology on April 22nd through 24th, 2008
Top retailers from around the world gathered at the Fashion Institute of Technology in New York City to partake in the third “Color In Retail” Conference sponsored by Datacolor, a world leader in color technology for the textile and apparel industry. With [...]
