For the Tour de France 2009, Orange will deploy fibre-optic cable along the entire race route along with a high-end WiFi network, creating the best possible mobile communication system for the press and all other professionals working on the Tour.
Orange will also give its customers the full Tour experience through exclusive high-quality content across its [...]
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TV, Digital and Grassroots Campaign to Run During the Tour De France
Nike (NYSE:NKE) today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.
The campaign, “It’s About You,” includes a TV commercial and a collection [...]
World-Famous Race Delivered in High-Quality Video to Cycling Fans Online
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that leading Australian public broadcaster Special Broadcasting Service (SBS) will stream the 96th annual Tour de France live online using Adobe® Flash® technology, the No. 1 platform for delivering video on the Web*. Cycling fans throughout Australia will be [...]
Exhibit Featuring World Renowned Artists Announced at Montalbán Theatre in Los Angeles
Nike (NYSE:NKE) and Lance Armstrong have teamed up to launch a global art exhibition and sale that provides a new way to support the Lance Armstrong Foundation (LAF) and its LIVESTRONG™ Global Cancer Campaign.
The project was announced at an event in Los [...]
Thousands of Fans To Track Lance Armstrong’s Ride and Engage With the Race in Real Time On the Web
Adobe Systems Incorporated (Nasdaq:ADBE) and AEG announced today that the 2009 Amgen Tour of California, the largest cycling event in America, will stream the race live on the Web using the Adobe® Flash® Platform. A Tour [...]
Dutch public service news and sports broadcaster chooses weComm to power rich-media mobile news and sport service and mobile teletext service
LONDON, 8th May 2008 – weComm, the leader in interactive mobile data solutions, today announces that it has been selected by Nederlandse Omroep Stichting (NOS), the Dutch public service news and sports broadcaster, to power [...]
