Company Will Operate Legendary FAO Schwarz Stores As a Distinctive Business and Purveyor of Extraordinary Toys
Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced it has acquired FAO Schwarz, one of the most iconic children’s retailers in the world and a brand synonymous with quality and innovation.
“We have enormous [...]
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Transaction Includes Acquisition of BabyUniverse.com and ePregnancy.com
Expansion of Online Portfolio Positions Company to Accelerate Market Share Growth in Toy and Baby Products Categories
Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced it has acquired the highly regarded e-commerce site, eToys.com. The transaction with The Parent Company also includes the [...]
‘Store Within a Store’ is Newest Attraction at The World’s Greatest Toy Store
Holiday shoppers visiting Toys“R”Us Times Square will find a new surprise waiting for them—a new Nintendo department offering an interactive way to have fun, while experiencing the wide range of Nintendo products available this holiday season and beyond.
The Nintendo department, located [...]
Popular virtual world marks third anniversary with new toys and unique party
Club Penguin™, one of the largest and fastest-growing virtual worlds for children, today celebrated its third anniversary by hosting a massive online/offline party and launching a much-anticipated line of new consumer products.
The new products bring to life the characters and environments found [...]
National Advertisements Showcase Company’s Exceptional Value Offerings and Breadth of Selection While Celebrating the Heritage of the Toys“R”Us Brand
Today, Toys“R”Us unveiled the company’s new holiday marketing campaign, designed to demonstrate its authority position in toys and leverage the nostalgia of the Toys“R”Us brand. The campaign also creatively articulates the company’s unique focus on kids [...]
— JAKKS Creates Totally My Pet™ and AKC Jr. Pet Lines for Toys”R”Us —
Toys“R”Us is now a destination for families to buy toys for children AND their pets. JAKKS Pets™, the pet division of JAKKS Pacific, Inc. (Nasdaq:JAKK), is teaming up with The World’s Greatest Toy Store to launch a line of doggy chew [...]
