Reebok, the world’s leading sports brand brings for all the cricket enthusiasts its new range of cricket footwear – “Reverse Swing and Reverse Sweep”. The collection was launched by ace cricketer and Reebok brand ambassador Yuvraj Singh and the President and CEO of Reebok International Mr. Uli Becker in New Delhi. The collection carries a [...]

adidas AG has appointed Uli Becker as President and CEO of the Reebok brand. Uli Becker, currently Chief Marketing Officer of Reebok, will succeed Paul Harrington, effective April 1st, 2008. Uli Becker will report into Herbert Hainer, CEO and Chairman of the Executive Board, adidas AG. After almost 12 successful years at Reebok, including more [...]