Performics (http://www.performics.com), a leading performance marketing agency, today announced that Black Friday online retail sales driven by search engine marketing programs increased over Black Friday 2007 and outpaced Cyber Monday for the first time on record.
“The economic climate is pushing more bargain shoppers to market this season. Advertisers responded by refocusing scarce resources, making [...]

A New Growth Engine for the New Media and Digital Environment
Regulatory News:
Publicis Groupe (Paris:PUB) today announced the launch of VivaKi, a new strategic initiative designed to significantly improve the performance of advertisers’ marketing investments as well as boost Publicis Groupe’s growth in the context of rapidly expanding digital markets. VivaKi will be led [...]