AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital advertising business. Goowy forms part of AOL’s People [...]

By Offering One of the Industry’s Highest CPM Rates for Bebo and Facebook Applications, Platform-A Signals Its Commitment to Social Network Advertising
AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry’s highest for this inventory. Platform-A, [...]