WPP agencies to conduct research with assistance of Microsoft Advertising
WPP today announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
“Today, marketers are spending billions on search engine marketing, primarily as a direct [...]

Penton Media’s PROMO® Magazine announced its “Promo 100” annual ranking of the top U.S. promotional marketing agencies. This year’s list is headed by agency Draftfcb, a unit of the Interpublic Group of Companies, headquartered in Chicago. Last year, Draftfcb posted $585 million in net revenue. Based on annual net revenue, the top 10 agencies for [...]

– Wins 1st Prize in Competition sponsored by Microsoft Innovation Labs, Vertex Venture Capital and organized by TheMarker, Israel’s Financial Magazine —
With an enhanced faked orgasm from “Harry met Sally”, PLYmedia managed to capture the audience at the leading annual event of the internet industry. With layered enrichment, PLYmedia brings new life to this [...]