A New Growth Engine for the New Media and Digital Environment
Regulatory News:
Publicis Groupe (Paris:PUB) today announced the launch of VivaKi, a new strategic initiative designed to significantly improve the performance of advertisers’ marketing investments as well as boost Publicis Groupe’s growth in the context of rapidly expanding digital markets. VivaKi will be led [...]

Integration Launches Innovative Marketing Accountability Metrics and Software Offering
Integration (www.integration-imc.com), developers of the industry-leading marketing communications performance assessment tool the Market ContactAudit® System (MCA®), today announced the release of its new software platform, MCAplatform, in support of its new suite of global marketing accountability metrics, MCA KBIs (Key Business Indicators). The new software, together [...]